Friday, March 11, 2011

Making Money Marketing

On Monday night, I watched my to start with, The Very last Phrase host Lawrence O’Donnell.
Even when O’Donnell laudably experimented with to concentrate the audience’s focus onand hopefully previous, Charlie Sheen trainwreck interview, courtesy of the tragic undertow that threatens to pull Sheen beneath for decent, I was overtaken, not through the pulling on the thread, in addition to the voracious audience he serves. It did not make me unhappy, it crafted me angry.

Relating to celebrities, we will be considered a heartless region, basking in their misfortunes like nude sunbathers at Schadenfreude Seaside. The impulse is understandable, to some degree. It might be grating to listen to complaints from folks who love privileges that many of us cannot even envision. For those who can’t muster up some compassion for Charlie Sheen, who may make far more moolah for any day’s do the trick than many of us will make within a decade’s time, I guess I can not blame you.



With all the fast speed of activities on the web and the knowledge revolution sparked through the World wide web, it is especially simple for your engineering community to consider it’s extraordinary: repeatedly breaking new ground and undertaking facts that nobody has ever performed previous to.

But there's other sorts of corporation which have previously undergone some of the same radical shifts, and also have just as fantastic a stake during the foreseeable future.

Take healthcare, as an illustration.

We frequently believe of it as a substantial, lumbering beast, but in truth, medicine has undergone a series of revolutions with the past 200 a long time which are at the very least equal to individuals we see in technological innovation and data.

Less understandable, but still inside of the norms of human nature, will be the impulse to rubberneck, to slow down and look into the carnage of Charlie spectacle of Sheen’s unraveling, but for the blithe interviewer Sheen’s existence as we pass it within the correct lane of our everyday lives. To become straightforward, it may be difficult for customers to discern the distinction among a run-of-the-mill attention whore, and an honest-to-goodness, circling the drain tragedy-to-be. On its very own merits, a quote like “I Am On the Drug. It’s Referred to as Charlie Sheen” is sheer genius, and we can not all be anticipated to take the complete measure of someone’s everyday living every single time we hear a little something amusing.

Swift ahead to 2011 and I'm trying to check out means that of currently being a bit more business-like about my hobbies (primarily songs). By the stop of January I had manned up and began to promote my weblogs. I had put together a variety of distinct weblogs, which have been contributed to by close friends and colleagues. I promoted these routines by means of Facebook and Twitter.


Second: the very little abomination the Gang of 5 on the Supream Court gave us a yr or so ago (Citizens Inebriated) actually comprises a bit bouncing betty of its personal that may rather well go off during the faces of Govs Wanker, Sacitch, Krysty, and J.O. Daniels. Seeing that this ruling extended the concept of “personhood” to both companies and unions, to attempt to deny them any correct to run within just the legal framework that they have been organized underneath deprives these “persons” on the freedoms of speech, association and motion. Which implies (the moment once again, quoting law college trained household) that either the courts really need to uphold these rights for your unions (as individual “persons” as guaranteed by the Federal (and most state) constitutions, or they've to declare that these attempts at stripping or limiting union rights must apply to big firms, also.

The gatekeepers of Microsoft’s Marketplace for Windows Phone 7 are feeling rather generous seeing as how they’re now allowing developers to submit up to 100 free applications for users to download. The previous limit was 5 and if you wanted to submit more apps you had to pay $20 a pop. The reasoning behind the previous limit is pretty sound. All one has to do is browse the infinite assortment of crapware available in both Apple’s App Store and Android’s Market to see that there are shady developers out there who have no shame making mobile apps that are borderline useless, yet still make some money thanks to advertising.

While the number of applications available in the Windows Phone Marketplace doesn’t yet compete with what’s in the other stores, you have to remember that you’re comparing a barely 6 month old platform to the near 4 year old iPhone and the 3 year old Android ecosystem. More applications doesn’t necessarily equal a better smartphone ecosystem, no matter how many times marketing messages and clueless technology pundits will tell you. We’re curious to see what developers will start cracking out now, especially since Nokia has committed to making Windows Phone their primary smartphone operating system.

The type of apps I’m most looking forward to are the indie games. While Entertainment Arts may own a huge portion of the mobile gaming markets, it’s the indie developers who also come up with something so fresh, so creative, and so addicting, that they eventually end up getting bought out by the larger publishing houses. It’s a wicked circle, but imagine someone making something in their spare time that worked on both XBOX Arcade and your Windows Phone, allowing you to have a gaming experience that doesn’t limit itself to the location that you’re currently in?

Pretty wicked. And it’ll happen pretty soon.





The new U.S. Consumer Financial Protection Bureau isn't even up and running yet, and already it seems its funding could be in trouble. Prof. Elizabeth Warren, the champion of the bureau, is trying to protect her project in the face of a conservative House majority.



The organization, birthed last year during the Dodd-Frank financial reform, would bring together the seven government agencies already in place with consumers' interests in mind. Reuter's Prism Money blog contends that Harvard Law School's Warren is a champion worth protecting.



Warren is a bank watchdog, intent on protecting consumers who might be subject to banking and credit abuses.



Warren feels the problem lies in the hits the middle class has been taking in the face of the credit industry's determined, bank-friendly marketing. Fees, finance charges, high rates are all big problems for families struggling just to pay the bills.



The agency won't be up and running until July and Warren has yet to be dubbed its head. Prism urges those who'd like to see the bureau get off the ground to contact your senators and congressman to "urge them to leave the bureau's funding alone." You can also ask your credit union or community bank directly to support the independent funding of the organization.



CLICK HERE for a list of U.S. Senators and HERE to write your rep in the House of Representatives.



Why Elizabeth Warren needs your help to police the banks [Reuters]








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